NYDJ and Liverpool

NYDJ jeans are made by women, for women—all shapes, all sizes, all women. Back in 2003, comfortable and flattering jeans for every woman simply did not exist. Most jeans had low waists and fit uncomfortably, and if they did fit well, they were just not stylish. Originally founded as “Not Your Daughter’s Jeans,” we set out to design jeans that fit in all the right places and make every woman feel comfortable and confident—like her best self.

All NYDJ jeans are made with Lift Tuck® Technology, our proprietary slimming panel with a patented criss-cross design to flatten in the front and curve-contouring construction to flatter curves in the back, so you look, feel and wear a size smaller. With 66 sizes in regular, petite, plus, tall and maternity, we know your curves.


Here's the deal—we believe the perfect pair of jeans starts with the right denim. This is why Jill, our Head of Design and Fit, spends so much time carefully hand-selecting the very best denim the world has to offer. We’re talking about denim that’s soft enough to live in, yet still hugs your body in all the right places. Denim that looks—and feels—just as good at the end of the night as it does first thing in the morning (can we get an amen?!) And maybe best of all, denim that recovers its shape after hours and hours of wear (something all of the jeans below have in common!) 

10 products